Our Journey Upward
Every organization’s journey begins with talent; their potential, choices, and courage to grow.
Born from LOGIC Consulting’s legacy of excellence, we operate as an independent powerhouse dedicated to advancing talent; and, in turn, strengthening organizations. Built on decades of regional and consulting expertise, we were created to deliver measurable value across every dimension of talent identification and development.
We believe that assessment is more than a report; it is the start of a journey; one where the quality of insights guides talent to develop with clarity, purpose, and direction.
Striking the right balance between global best practices and practical application, we invest the time to tailor solutions that match the objective, context, and constraints of every engagement.

Our Purpose & Values
We exist to align talent potential with organizational purpose. Guided by strong values, we support organizations in creating long-term impact through people-driven strategies.
Our Ascending Journey
- Establishing LOGIC Holding (1998)— Laying the foundation for a multi-entity consulting ecosystem.
- Introducing Assessments within LOGIC Consulting (2014) — Formalizing assessment as a core capability supporting strategy and talent development.
- Launching LOGIC Talent Solutions as an independent company (2021) — Expanding focus on specialized talent identification and development.
- Regional Expansion (2022) — Extending services and impact across multiple markets in the MENA region.
- Introducing ASCENT By LOGIC (2026) — Evolving into a new, future-forward talent powerhouse built on decades of expertise.

What We Do
We design end-to-end talent solutions that help organizations unlock, develop, and sustain their leadership edge.
Talent Assessment Solutions
Identify strengths, predict performance, and make confident talent decisions through advanced assessment tools and analytics.
Leadership & Executive Development
Empowering current and future leaders with tailored programs that foster self-awareness, resilience, and high-impact leadership.
Global Reach & Strategic Partnerships
Global Footprint, Regional Insight
ASCENT By LOGIC has partnered with global leaders in Assessment & Executive Education to deliver regionally relevant yet globally benchmarked Talent Solutions.
Why ASCENT By LOGIC
- Decades of experience in Designing & Delivering Assessment Centers and Talent Management projects.
- Best In Class Quality Process.
- Partners with global leading firms in Psychometric Assessments.
- Regional experience counts.
- Partnership-driven approach; we grow with our clients.
The Experts Behind ASCENT
Our experts blend behavioral science, organizational psychology, and executive leadership experience to help talent and organizations rise together.
Our Leadership

Amira El Deeb
Managing partner-KSA

Ibrahim Morad
Managing partner Ascent

Chris Dermody
Principal Talent Management
Our Team

Our Clients
Supporting clients across the MENA region with data-driven, people-focused solutions.









































































Ready to Elevate Your Organization?
Partner with ASCENT By LOGIC to identify talents, develop leaders, culture, and performance that inspire sustainable growth.






