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Elevating Potential. Redefining Growth.

About Us

At ASCENT By LOGIC, we turn talent into impact; empowering people, teams, and organizations to rise with purpose, clarity, and capability.

Our Journey Upward

Every organization’s journey begins with talent; their potential, choices, and courage to grow.

Born from LOGIC Consulting’s legacy of excellence, we operate as an independent powerhouse dedicated to advancing talent; and, in turn, strengthening organizations. Built on decades of regional and consulting expertise, we were created to deliver measurable value across every dimension of talent identification and development.
We believe that assessment is more than a report; it is the start of a journey; one where the quality of insights guides talent to develop with clarity, purpose, and direction.
Striking the right balance between global best practices and practical application, we invest the time to tailor solutions that match the objective, context, and constraints of every engagement.

Ascent website designs temp (3)

Our Purpose & Values

We exist to align talent potential with organizational purpose. Guided by strong values, we support organizations in creating long-term impact through people-driven strategies.

Our Ascending Journey

  • Establishing LOGIC Holding  (1998)— Laying the foundation for a multi-entity consulting ecosystem.
  • Introducing Assessments within LOGIC Consulting (2014) — Formalizing assessment as a core capability supporting strategy and talent development.
  • Launching LOGIC Talent Solutions as an independent company (2021)  — Expanding focus on specialized talent identification and development.
  • Regional Expansion (2022) — Extending services and impact across multiple markets in the MENA region.
  • Introducing ASCENT By LOGIC (2026) — Evolving into a new, future-forward talent powerhouse built on decades of expertise.
Ascent website Journey

What We Do

We design end-to-end talent solutions that help organizations unlock, develop, and sustain their leadership edge.

Talent Assessment Solutions

Identify strengths, predict performance, and make confident talent decisions through advanced assessment tools and analytics.

Leadership & Executive Development

Empowering current and future leaders with tailored programs that foster self-awareness, resilience, and high-impact leadership.

Global Reach & Strategic Partnerships

Global Footprint, Regional Insight

ASCENT By LOGIC has partnered with global leaders in Assessment & Executive Education to deliver regionally relevant yet globally benchmarked Talent Solutions.

Why ASCENT By LOGIC

The Experts Behind ASCENT

Our experts blend behavioral science, organizational psychology, and executive leadership experience to help talent and organizations rise together.

Our Leadership

Amira eldeeb

Amira El Deeb

Managing partner-KSA

Ibtahim morad

Ibrahim Morad

Managing partner Ascent

Chris

Chris Dermody

Principal Talent Management

Our Team

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Our Clients

Supporting clients across the MENA region with data-driven, people-focused solutions.

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Ready to Elevate Your Organization?

Partner with ASCENT By LOGIC to identify talents, develop leaders, culture, and performance that inspire sustainable growth.